Discover VersaSTUDIO Technologies for Retail Success
Retail customers today crave uniqueness, creativity, and instant gratification. For the retailer, this opens a huge opportunity: offering customised products on demand, right in store.
Roland DG’s VersaSTUDIO range is designed exactly for this. Compact, professional and easy to use, these desktop devices bring commercial printing, vinyl cutting, engraving and UV customisation within reach of any retail space. Whether you run a gift shop, boutique, sports store or pop-up, VersaSTUDIO turns personalisation into a profitable in-store experience.
Why VersaSTUDIO Fits Retail Perfectly
Roland DG developed VersaSTUDIO specifically for retailers, creators, and innovators working in small spaces, from home studios to storefronts and pop-ups. These machines deliver professional-level quality in a compact desktop footprint, helping you run a customised print operation seamlessly within your retail environment.
The VersaSTUDIO Range
The VersaSTUDIO range is built on these core strengths:
- Professional quality - Roland DG print technology trusted worldwide.
- Simple operation - intuitive software and setup, even for beginners.
- Compact design - desktop-friendly devices built for small spaces.
- Versatility - from print-and-cut to engraving and direct-to-object, there's a VersaSTUDIO for any product idea.
- Scalable solutions - start with one machine, expand when ready.
Why Roland VersaSTUDIO Devices Are the Intelligent Choice for Retailers
1. VersaWorks 7 - Professional-Grade RIP That's Easy to Master
Roland’s latest RIP software, VersaWorks 7, combines powerful functionality with genuine ease-of-use, even if you're new to print technology. It’s ideal for retailers who want slick output without the tech headache.
Key highlights:
- Effortless operation: Designed for users with no printing experience – intuitive User Interface, clear icons, and streamlined workflows make it accessible straight away.
- Colour made dependable: Integrated tools like True Rich Color, downloaded media profiles, PANTONE®/Roland Color System libraries, and 'Nearest Color Finder' options ensure accurate, brand-consistent output every time.
- Workflow that keeps up with demand: VersaWorks 7 is almost 4 x faster than its predecessor, processes multiple files simultaneously across up to four printers, and supports both macOS and Windows.
- Smart features built-in: Monitor multiple printer queues, auto-generate White/Gloss/Primer layers, back up jobs via Roland DG Connect's cloud, toggle between light/dark themes for better visibility, and experiment with multiple print variations – all without leaving the software.
Designed specifically with Roland DG machines (and their users) in mind, this is a powerful, retail-ready RIP programme that even non-technical users can confidently operate.
2. Ease of Use That Matches Your Business
Roland DG engineers both VersaSTUDIO hardware and its software to be straightforward, even for newcomers.
Finalising designs on a computer
- Simple controls, structured interface: Media setup, print modes, maintenance and other print features are intuitive and easy to pick up.
- Design tools bundled in: FlexiDESIGNER VersaSTUDIO Edition and CutStudio come included with VersaSTUDIO devices too, so you're not juggling expensive software or training staff in complex workflows.
This simplicity empowers retail staff or casual users to get up and running quickly without sacrificing professional-looking output.
3. Roland DG Care: Warranty & Support You Can Bank On
Buying a VersaSTUDIO printer isn’t just about technology, it's about backing your investment with peace of mind.
- Comprehensive protection: Roland DG devices include a full One-Year Heads N' All Warranty by Roland DG authorised and trained engineers and genuine parts.
- Ongoing machine optimisation: The Roland DG Connect app lets you monitor ink levels, detect errors early, manage print volume and costs, perform firmware updates, conduct self-maintenance and more.
- Service and support: With Roland DG Care you receive the best service and support in the industry, no matter where you're located in Australia.
This level of support provides unrivalled peace-of-mind, especially for small retail setups where uptime equals revenue.
Spotlight on Retail-Ready Devices
BN2 Series – Print & Cut Made Easy
The BN2 Series gives retailers an all-in-one solution for producing vibrant prints and precision contour-cut graphics.
A tote bag decorated with a print and cut heat transfer vinyl
- Create stickers, labels, decals and heat transfers on demand.
- Produce high-quality, intricate designs on customised garments in minutes.
- Compact size (20" or 30") makes it ideal for back-room or counter setups.
For shops selling fashion, souvenirs or sports merch, BN2 Series devices add instant capability to print personalised designs while customers wait.
BD Series - Direct-to-Object Printing
Perfect for giftware and premium products, the BD Series of desktop UV printers print directly onto objects up to A4 size and 102 mm tall.
Customised printed headphones
- Personalise bottles, phone cases and notebooks.
- Add gloss textures or raised effects for boutique-style finishes.
- Optional rotary unit expands capability to cylindrical items up to 2 inches in diameter.
These are the machines that turn a standard retail shop into a personalisation destination. Customers love the experience of seeing their items customised in real time.
GS2-24 - Desktop Cutting Power
Perhaps it's precision cutting that’s needed? The GS2-24 is a professional-grade vinyl cutter in a compact body.
Heat-pressing a t-shirt
- Create vinyl decals, lettering and transfers for apparel.
- Ideal for craft shops, sports retailers, or businesses offering quick signage.
- Fits easily into any retail setup.
Pair it with heat transfer vinyl or adhesive films and you’ve got a versatile, entry-level customisation tool.
MPX-90S - Impact Engraving
For retailers offering jewellery, keepsakes or personalised gifts, the MPX-90S is a compact metal impact engraver.
Engraved metal items
- Engrave names, dates or even photos on jewellery, pens, tags and awards.
- Ideal for in-store use.
- Add a premium layer of personalisation with minimal running costs.
It’s a great way for jewellers, gift shops and customisers to offer instant personalisation.
Smarter In-House Production
Roland DG VersaSTUDIO isn’t just about creating personalised products to sell, it’s also a powerful way for retailers to bring signage, graphics and point-of-sale materials in-house.
With VersaSTUDIO devices, you can produce everything from posters, window graphics and sale signage to shelf talkers and banners – all on demand and perfectly matched to your brand.
Full colour window graphic featuring a skateboarder
By using the VersaSTUDIO range, retailers can:
- React quickly with same-day promotions and seasonal updates.
- Save costs by reducing reliance on external print suppliers.
- Ensure brand consistency with full control over colours and messaging.
- Stay agile and creative with fresh, on-demand visual merchandising.
With VersaSTUDIO, every aspect of your shop – from signage to sales displays – can be produced in-house, keeping your business professional and profitable.
Retail Benefits You Can’t Ignore
- Interactive shopping experience: Customers love designing their product and watching it being made.
- Higher profit margins: Personalised items often sell for significantly more than standard stock (Deloitte research shows that 1 in 5 consumers are willing to pay 20% more for customised goods).
- Impulse buying: Shoppers are more likely to buy when they can walk away with a one-of-a-kind item, according to our survey into future growth of personalisation.
- Space-saving: All VersaSTUDIO devices are designed to fit into retail counters or small work areas.
- Expandable: Start small and add more devices as demand grows.
Conclusion
VersaSTUDIO puts customisation where your customers are. Whether it’s stylish print-and-cuts with the BN2 Series, precise cutting from the GS2-24, or direct-to-object work on the BD Series, Roland DG machines give retail businesses more impact in less space.
Ready to explore how VersaSTUDIO fits your store? If you’d like any more information on anything you’ve read in this article, our experts would be happy to help.