More Customers are Shopping Online
Online retail is booming worldwide, and Australia is no exception. As of January 2019, online shopping was responsible for 9% of Australia’s total retail sales. As of 2020, at least one in every ten items is purchased online.1
With consumers becoming more comfortable with purchasing a variety of products online, many industries do not need a physical store location to remain competitive in their market. For owners of bricks and mortar stores, who are now facing a global online market, competition has never been fiercer. Rather than sitting back and watching the sales roll in, retailers must adapt to this ever-changing landscape – or risk falling behind.
How to Be Competitive in the Online Retail Market
Aside from offering unparalleled customer service, small business owners and retailers can avoid competition in a global online market by targeting a distinctive niche and/or giving customers something that competitors cannot. One way to do this is by selling unique and personalised products that are valuable to the customer.
Grow Your Business from Home
Roland DG produces a variety of products that can help you turn ordinary items into something special – setting you up for a profitable online business from home. They possess a few key qualities:
- Compact, easy-to-use
- Quick and simple setup
- Portable, can operate anywhere
- Create unique, personalised products that can be sold online
VersaSTUDIO BT-12 Desktop Direct-to-Garment Printer
The BT-12 is an easy-to-use Direct-To-Garment printer designed specifically for cotton fabrics. In just minutes, you can print full colour photos or other graphics directly onto T-shirts, tote bags, interior decor and more, to produce high-value personalised goods and specialty items. Its compact, desktop size fits anywhere, including locations with limited space.
With a minimal initial investment, the BT-12 provides profitable personalisation services to draw more customers to your business.
VersaSTUDIO BN-20 Desktop Printer Cutter
The BN-20 is a compact, versatile inkjet with integrated printing and contour cutting. It is perfect for creating personalised T-shirt graphics, poster prints, stickers and decals – all from the comfort of your home. With award-winning eco-solvent inks including metallic and white options, and a wide range of compatible materials available, the BN-20 is one of the most versatile and economical print devices in its class.
METAZA MPX-95 Photo Impact Printer
Perfect for gift personalisation, the MPX-95 is a cost-effective, easy-to-operate device that anyone can use to personalise gold, steel, silver and titanium.
By adding a Gift Kit to the MPX-95, you can greatly expand your application possibilities. The Gift Kit supports personalisation of simple metal items plus curved and irregularly shaped items such as pens, business card holders, smart devices, jewellery, watches, and more.
The MPX-95 is the perfect solution for personalising high-value metal items and making them unique and even more profitable.