Roland DG Blog

Using a Cutter to Brand Doors and Windows

If you have a vinyl cutter, you’re probably looking for ways that it can help you make money. In this article, we’re going to take a closer look at vinyl lettering for glass applications – windows in particular. There are hundreds of companies looking for ways to brand their buildings, add wayfinding signage, or add privacy. As a vinyl cutter owner, you can help.

Vinyl lettering for glass

Whether the customer wants to decorate an office or a public storefront, window lettering is a great way to make full use of the available space. Here are a couple of options you can offer your customers:

Cut vinyl letters: With this method, you simply cut out the letters and, using application tape, transfer them to the glass. Even with this simple process, you can get creative with different fonts and different colours of vinyl.

Letters cut from frosted vinyl: Similar to the above, this option involves covering a large portion of the glass with a sheet of semi-transparent vinyl, and removing the letters. It’s a little more subtle but the effect is ideal for adding signage to doors.

Experiment with different materials: Why stop at coloured vinyl and frosting? Research the available materials and start experimenting with interesting effects. This door at Renault F1® Team’s technical centre is a great example - the letters have been cut out of carbon fibre, perfectly complementing their brand.

Privacy films and manifestation

If you have a pane of glass in a public area where there’s a risk of people walking into it, you need to add ‘manifestation’ or stick something to the glass to make it more obvious. This is a legal requirement and great news for your vinyl cutting business.

At a bare minimum, businesses can add sheets of frosted film to their glass. They may want to create a custom effect that highlights and reinforces their brand, whilst checking those health and safety boxes. If you want to secure these clients, try to incorporate their logos and fonts in the design.

How to create and apply vinyl lettering

Here, we go through the steps involved in decorating glass with cut vinyl. Window lettering and manifestation are the tip of the iceberg when it comes to money making applications you can produce with a cutter. We go into more detail in our new guide to vinyl cutters that you can download here.

What You’ll Need

A vinyl cutter: To create simple window lettering, you can start with something small like our STIKA craft cutter, but if you’re intending to run a sign and graphics business, you should invest in a more professional device, like the GS-24 desktop cutter. For larger jobs, like full-window vinyls, you’ll naturally need a larger cutter, like the GR series.

Vinyl/media: This will vary depending on what you want to do, but it’s a good idea to research the different types of vinyl that are available.

Transfer Paper: Think of this as a large sheet of masking tape. This semi-adhesive sheet is used to transfer the vinyl to the glass easily.

Application tools: You’ll also need a few tools that should be in every signage provider’s tool belt. These include a craft knife, a weeding tool and a squeegee.

A computer with vector art software: You’ll need this to design your artwork and specify which paths the cutter blade should follow using vinyl cutting software like Roland CutStudio. Other popular packages include Adobe Illustrator and CorelDRAW.

Step 1: Create Your Artwork

When it comes to cutting vinyl, you will get more accurate results by using a vector graphics programme like Roland CutStudio. This type of file specifies the paths the blade should follow during the cutting process without losing definition when the artwork is scaled up. If you have no vector artwork available, certain graphics programmes let you trace a bitmap image (for example, Image Trace in Illustrator or PowerTrace in CorelDRAW).

Top Tip: With lettering, certain fonts will be easier to work with than others. For example, a stencil font will be easier to weed than a cursive font. Experiment with different typefaces to understand the strengths and limitations of each.

Step 2: Set Blade Extension

Depending on your application and the type of media you’re using, you will need to configure the distance the blade protrudes from its holder. If you’re creating a ‘kiss cut’, you will want to cut the media and the adhesive without cutting the backing sheet. A ‘perforated cut’ lets you cut the backing material for a die-cut effect.

In either case, you’ll need to set a greater depth for thicker media. Roland cutters let you perform a test cut and make accurate adjustments before starting the cutting job.

Step 3: Cut Your Vinyl

When your media is loaded into the cutter and you’re happy with the blade extension, you’re ready to cut your design. Simply send the design to the cutter using CutStudio and it should begin cutting right away.

Top Tip: If you are using certain types of heat transfer vinyl (when customising a T-shirt, for instance), you will need to cut the design in mirror image to ensure that it is the right way around once the design has been heat-pressed onto the fabric. Similarly, if you’re sticking lettering to the inside of a window, it will need to be printed in reverse so that those looking in from outside can read it properly.

Step 4: Weed Your Design

Once the vinyl has been cut, you will need to remove the excess vinyl in a process known as ‘weeding’. A weeding tool is a small, hand-held instrument with a pointed tip which lets you remove small sections of vinyl with ease. With more intricate designs, it helps to have an image of the final design to hand, ensuring you don’t accidentally remove parts of the design.

Top Tip: If your design is very large, you may find it easier to weed it in several sections. To do this, you can simply add additional cut lines to the design separating the excess vinyl into more manageable areas. 

Step 5: Apply Transfer Paper

At this stage, you’ll want to move the design from the sheet to the window, keeping all parts of the design in the same places relative to one another. This is easily done with the help of application transfer tape, or transfer paper.

This semi-adhesive material resembles a large sheet of masking tape which is applied on top of the entire design. Using a squeegee, press down on the entire area of your design, ensuring that the vinyl adheres to the transfer paper. Then, peel the tape, along with the vinyl, off of the backing sheet.

Step 6: Apply Vinyl to Window

First, clean the surface using isopropyl alcohol to remove any dirt or grease. Taking care to ensure your lettering is level and straight, apply the transfer paper including the vinyl onto the window. Take your squeegee again and press the vinyl to the glass, avoiding any creases or bubbles. Then, carefully peel the transfer tape away, leaving the lettering behind.

Top Tip: If you’re using frosted vinyl, you may find that the cuts are difficult to see and thus, difficult to weed. To get around this, you can skip steps 4 and 5 and apply the entire sheet to the window. When the light shines through, the cuts will be easier to see and you can weed the design in situ.

Window lettering is just one application that you can create with a vinyl cutter but there are lots of other ways to make money with cutting plotters. If you’re looking for inspiration for your next business venture, download The Roland Guide to Vinyl Cutters and discover a world of profit-making opportunities.