Advantage Signs Townsville is consistently delivering and constantly improving
Advantage Signs Townsville | Australia
Advantage Signs Townsville has grown from a small operation focused on delivering reliable signage, to become a full-service signage provider working with a wide range of local businesses across Townsville and North Queensland. Their focus on refining processes, investing in advanced equipment, and building a strong team has underpinned their growth - while never losing sight of their commitment to helping clients present a professional image through well-designed, expertly installed signage.
Ultimately, investing in equipment is about positioning the business for continued growth while delivering a higher level of service to our customers.
Before
- Outsourcing work meant reduced control over quality and longer turnaround times.
- Seeking reliable equipment that could deliver consistent quality and handle a wide range of signage applications.
After
- Bringing print in-house has allowed them to ensure consistent quality and fast delivery to their customer.
- Investing in equipment across multiple ink technologies means they can handle a wider range of signage applications.
Like many businesses, Advantage Signs’ journey has involved constant learning and adapting - improving systems, expanding services, and focusing on delivering consistent quality and turnaround times for their clients.
Today, they produce a broad range of signage products including vehicle graphics, shopfront signage, internal branding, building signage, and custom signage solutions.
Growth has come through investing in new equipment
According to founder Todd Hinschen “our objectives for purchasing new equipment have always been to improve efficiency, increase production speed, and expand the range of products we can manufacture in-house. By upgrading our technology, we aim to reduce reliance on outsourcing, maintain better quality control, and shorten lead times.”
Our objectives for purchasing new equipment have always been to improve efficiency, increase production speed, and expand the range of products we can manufacture in-house. By upgrading our technology, we aim to reduce reliance on outsourcing, maintain better quality control, and shorten lead times.
Reputation and breadth of Applications are important when choosing equipment
When asked about the decision process Todd and his team follow when purchasing new equipment, they say their decisions are predominately driven by “the need for reliable equipment that can deliver consistent quality and handle a wide range of signage applications.”
Todd says “In our industry, print quality, durability, and machine reliability are critical, so investing in equipment we can depend on, is a major factor.
Todd always researches several competitor products before making his decision - weighing up options based on print quality, running costs, versatility, and long-term reliability across different brands. With their latest purchase of a second TrueVis AP-640 latex printer, Todd says “the AP-640 stood out for its reputation in the signage industry and its ability to produce high-quality results across a variety of materials.”
The AP-640 stood out for its reputation in the signage industry and its ability to produce high-quality results across a variety of materials..
Raising the standard with Roland DG
Since installing their first Roland DG device, Todd and the team have been extremely impressed noting “the prints are consistently sharp, vibrant, and durable, which has significantly enhanced the overall standard of our signage. The machine’s intuitive interface and workflow have made training our team straightforward and have helped us streamline production, reducing errors and downtime.”
More than equipment - a True Partnership
Todd’s very pleased with the quality and service Roland DG offers saying “we’d highly recommend Roland DG and its products to others in the signage and graphics industry. The machines deliver exceptional print quality, reliable performance, and are easy to operate, which makes them a solid investment for businesses looking to improve efficiency and expand their capabilities.”
We’d highly recommend Roland DG and its products to others in the signage and graphics industry. The machines deliver exceptional print quality, reliable performance, and are easy to operate, which makes them a solid investment for businesses looking to improve efficiency and expand their capabilities.
Beyond the hardware, Todd also praises the support he receives from Roland DG and their Authorised Dealers. He says “from guidance during the purchase process, to ongoing technical support, they make it easy to get the most out of the equipment…. Roland DG is a trusted and dependable choice.”
Looking ahead
With strong foundations in place, Advantage Signs Townsville is focused firmly on the future. Their next phase of growth is centred on continuing to scale the business through stronger systems, faster quoting and production processes, and expanding the range of services they offer their business clients.
With the right technology and partnerships behind them, they’re well positioned to continue building momentum, and staying ahead. And as Advantage Signs Townsville grows, Roland DG remains committed to supporting that journey - underpinning their success with reliable, high-performance technology.
To find out more about Advantage Signs Townsville, head to the company’s website
To learn more about the TrueVis AP-640, head to the product page.