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SYDNEY, AUSTRALIA, February 3, 2010 - Roland DG, a leading worldwide provider of wide-format inkjet printers and Print&Cut devices, and V8 Supercar team Jim Beam Racing, today announced a new sponsorship deal for the 2010 Australian V8 Supercar Championship season.
The deal will see Roland DG support the Jim Beam Racing (JBR) team and provide ongoing technical support for the teams signage needs, using Roland DG's state of the art vinyl cutting and digital print technologies.
The deal offers Roland DG an array of marketing opportunities to further raise awareness and promote the Roland DG brand within the Australian Motorsport industry and the general public. Specifically, the 2 JBR cars have a considerable amount of red and gold decaling requirements which can be delivered with Roland's new Metallic ink, demonstrating the type of specialised solutions that can be delivered using Roland products.
"Jim Beam Racing has a dynamic presence in the racing world with a strong supportive management team behind them. Roland DG will continue to promote the use of vehicle wraps and specialised print solutions through this sponsorship" says John Wall, Roland DG Sales & Marketing Manager. "We look forward to working with the Jim Beam Racing team this year and we hope to see the team continue their strong performance on the track".
"There are a number of strong synergies between our respective brands that when it came time to formalise this partnership between The Team and Roland DG it was a very easy decision" said JBR's Commercial Director Glenn Turnor."We have invested heavily in the 'look and feel' of our race cars, transporter and pit garages to keep in line with an image that our fans have come to expect. Partnering with an innovative and progressive category leader such as Roland DG will give us the edge and help us continue to be one of the best presented teams in pit lane."
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For more information please contact:
Roland DG Australia: John Wall, Sales and Marketing Manager - +612 9975 0000 or jwall@rolanddg.com.au
Jim Beam Racing: Brian Lawrence, Sponsorship Manager - +617 3287 0100 or
brian@brianlawrence.com.au
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Roland DG Corporation
Roland DG Corporation is a leading worldwide manufacturer of inkjet devices, milling and engraving machines, vinyl cutters, 3D scanners, a jewelry wax model maker and photo impact printers. Roland pioneered the development of Print&Cut technology and today is the number one brand of Print&Cut devices with more than 73,000 sold worldwide.* In addition, the company markets software and other components that provide professionals with complete solutions. Roland DG's "Digital Value Engineering" (DVE) employs the latest digital technology to improve the company's business workflow processes. Integral to DVE, Roland DG has replaced its conventional production lines with a digitally-controlled system entitled Digital Yatai. Roland's Digital Yatai production technology features guided on-screen instructions and other automated systems that enable individuals to produce Roland inkjet printers and other products in an unassisted manner while preventing human errors. Roland DG is ISO 14001:2004 and ISO 9001:2000 certified. The company strives to preserve environmental protection while maintaining the highest quality standards. |
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Jim Beam Racing/Dick Johnson Racing
Dick Johnson Racing (DJR) is the longest serving team in Australian motorsport with 35 years of experience. As a strong and iconic Australian brand, DJR partnered with Beam Brands Australia in 2005 to form Jim Beam Racing. Finishing third in the V8 Supercar Teams Championship, and both JBR drivers Steven Johnson and James Courtney finishing in the Top Ten Drivers Championship in 2009, JBR is one of the strongest competing Teams in Pit Lane. With strong support from our Partners Beam Brands Australia, Coca-cola Amatil, The Reed Group, Navman, Staunch, Metro Ford, PPG, Crimsafe, Waverley Forklifts and now Roland DG, 2010 will again be a strong year for The Team both on and off the track. www.djr.com.au |
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